BOOST Launches Cinnabon Bakery Inspired Flavored Nutritional Drink

Amanda Gerla

BRIDGEWATER, N.J.— BOOST and Cinnabon have joined together to introduce a new and delicious flavor to your health and wellness routine. BOOST High Protein Cinnabon Bakery Inspired Flavored Nutritional Drink is packed with the same protein, vitamins and minerals as BOOST High Protein Nutritional Drink and inspired by the flavor of a delicious, Cinnabon cinnamon roll!

Each 8 fl oz serving of BOOST High Protein Cinnabon Bakery Inspired Flavored Nutritional Drinks provide 20g of high-quality protein and nutrients for:

  • Muscle Health: 20g high-quality protein to help maintain muscle
  • Energy: 250 nutrient-rich calories with B-vitamins to help convert food to energy
  • Immune Support: Vitamins C & D, zinc, iron and selenium, key nutrients for immune support
  • Bone Health: Calcium and vitamin D to support strong bones.
  • Vitamins & Minerals: 27 vitamins and minerals to help meet daily nutritional needs

“At BOOST we know that protein plays an increasingly vital role as you get older, and we want to make it easier for our consumers to achieve their daily protein requirements,” said Abigail Buckwalter, President, Nestlé Health Science U.S. “We are excited to explore new flavors for our consumers while providing the protein, vitamins and minerals that are essential to support a healthy lifestyle.”

“We’re always looking for new and exciting ways to give our fans access to our brands,” said Dave Mikita, President, FOCUS Brands Global Channels, the company’s licensing division. “We’re looking forward to providing adults with the delicious taste of a Cinnabon cinnamon roll in a new protein-packed, ready-to-drink flavored beverage format.”

Even though up to 44% of adults over 60 do not meet minimum protein requirements, protein is considered to be one of the most important nutrients as you age.1 That’s because it plays an important role in your health in so many ways:

  • Protein is a critical nutrient to build and preserve muscle which is essential for everyday muscle health and functionality.2
  • Consuming adequate protein and calcium is important for bone health across the life span.3
  • Certain amino acids, which are the building blocks of protein, seem to play a role in supporting immune health function.4

For some people, meeting protein needs through normal diet alone can be difficult. BOOST High Protein Cinnabon Bakery Inspired Flavored Nutritional Drink is a delicious beverage that is packed with 20g of high-quality protein, making it easier to meet your daily protein requirements and get the nutrition you need.

The BOOST® High Protein Cinnabon® Bakery Inspired Flavored Nutritional Drink will be available in a 6-count of 8 fl oz ready-to-drink bottles nationwide at Walmart and, and in April 2022.

About Nestlé Health Science

Nestlé Health Science is a leader in the science of nutrition and a globally managed business unit of Nestlé. We believe in empowering healthier lives through nutrition and are committed to redefining the management of health, offering an extensive portfolio of science-based active lifestyle nutrition, medical nutrition and pharmaceutical solutions. Our extensive research network, both within Nestlé’s R&D centers as well as with external partners, provides the foundation for products that can help people to live their healthiest lives. Headquartered in Switzerland, we have more than 11,000 employees around the world, with products available in more than 140 countries.

About Cinnabon

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon Franchisor SPV LLC is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates over 1,200 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments.

Cinnabon is also a multi-channel licensor, focused on driving multi-channel growth across consumer relevant occasions whether on the go, in grocery stores, schools, at home or in the office.

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